Pitch

NOTE: We require; a 280 character pitch, including # abbrivated genres, and a one-sentence pitch.

The HOOK – the point of your story in 15 seconds!

One Sentence Pitch – also known as a logline, is a super-tight yet concise description of your story, specifically the plot of your story. Within that sentence you need to harness the soul of your story (the plot) in a simple, concise, and hooking pitch.

Pretend you are meeting someone for the first time… “Hi, I am Constance Santego. I live in Kelowna, BC Canada. I am an author,” That pitch is precise, but would bore the pants off the reader. How about, “Hi, I’m Connie and I write spiritual novels while soaking up the sun in the beautiful Okanagan Valley, the Hawaii of Canada.

Now let’s try one for a novel… “My book is about Lexi and her dead sister.” That pitch would make someone go, next. How about shifting it to read, “Imagine finding out that your loved one’s soul didn’t make it into Heaven… a harrowing tale of saving her sister’s soul.”

1. Genre – # (Pitch – 280 characters, and yes it does count spaces, and also line breaks (it counts when you hit return as a character).
2. Who is the hero?
3. What’s interesting, different, surprising about them? (Can also be described as the Setup)
4. What do they want/desire/dream about? Or what are they fighting against?
5. What is the inciting incident that pushes them into the plot?
6. What is keeping them from reaching their goal, realizing their dreams? What is the conflict(s) or the obstacles facing them?
7. Is there a twist? If so, what is it? (This could also be seen as “the stakes.” Example: or the world will blow up, or she’ll be stuck in Oz forever,…)
8. Where does the hero end up?
   1. 1. Full Arc: [Who] + [Inciting Incident] + [Goal] + [Obstacle] + [Stakes]
   2. 2. Mini-Arc [who] + [goal] + [conflict] + [stakes]
   3. 3. The Intriguing Setup Only: [Who] + [Conflict] + [Desire]
   4. Or [Who] + [Desire] + [Conflict]
   5. 4. Twisty Teaser: [Setup] + [Who] + [Twist]

280 Character Pitch – PitMad (https://pitchwars.org/pitmad/) uses Twitter. #PitMad is the original Twitter pitch event, where writers tweet a 280-character pitch for their completed, polished, unpublished manuscripts. No previously published works. Agents and editors make requests by liking/favoriting the tweeted pitch. You can submit 3 differently written pitches.

#PitMad occurs quarterly. March, June, Sept, and Dec.

# count in the number of characters you are using. You must use #PitMad and two other # that describe your genre. #A = adult, #MR = mystical realism (see bottom of this page for a list)

EXAMPLE of 280 characters for PitMad

A)

Lexi, what are you talking about? You know ghosts aren’t real!

Mom, you’re not listening. Her soul is in trouble and I have to find her. It’s her only chance through those pearly gates. Whatever I need to do even if that means I have to venture into the spirit world #PitMad #A #MR

B)

The Journey of a Soul

First, you must believe.

Second, you must pass the evaluation exam.

Lexi loved her sister so much that she would do anything to save her. As it turns out, anything means a journey into the unknown of the occult… ghosts aren’t real… are they?  #PitMad #A #MR

C)

WHAT DREAMS MAY COME x SIXTH SENSE

Lexi, a New York fashion designer, must deviate from her Christian beliefs and journeys into the mystic world of the occult to save her sister’s soul from being devoured by dark energies, but how do rescue a nonbelieving soul? #PitMad #A #MRP

2-Minute Conference Pitch – giving your pitch during a pitch session, when the writer has signed up for an appointment with an agent.

Light up when you tell them the story. Share your passion. Nail your pitch in two succinct sentences. Three at most. 

Yes, you are going to tell them about your manuscript BUT… remember they are there on your first date too, they like to talk also. They are great resources, brainstormers, question-answerers, page-requesters… Research them before you speak.

For a 10-minute pitch appointment, plan to spend about 2 minutes talking about your book and 8 minutes interacting with the agent. Include one thing about yourself that will make you memorable.

On request, have ready 10 pages and a query to give the agent (BUT only if they ask for it).

Hollywood-Style PITCH

AKA ‘Sticky Mash-Up’
Great for genre fiction. You simply describe your novel as a mix of two other well-known (and profitable!) books, songs, events, fables, movies, or TV.
For example: “It’s ‘Twilight’ meets ‘Harry Potter’.” 

Example:

Ghost Whisperer meets Lucifer with a hint of the God Father while rescuing What Dreams May Come. Determined to save her sister’s soul, Lexi is going to do the unthinkable, enter the damnation of the underworld, only to find. . . #PitMad #A #P

# Sub-Hashtags

You can use the following sub-hashtags to categorize your book, making it easier for agents and editors to find your pitch. We only require the #pitmad hashtag and one age category hashtag. The additional hashtags are suggested as a courtesy and listed here in order to reduce confusion.

Age Categories (one is required):

#PB = Picture Book
#C = Children’s
#CB = Chapter Book
#MG = Middle Grade
#YA = Young Adult
#NA = New Adult
#A = Adult

Genres/Sub-genres (optional):

#AC = Action
#AD = Adventure
#BIZ = Bizarro Fiction
#CF = Christian Fiction
#CON = Contemporary
#CR = Contemporary Romance
#E = Erotica
#ER = Erotic Romance
#ES = Erotica Suspense
#F = Fantasy
#FTA = Fairy Tale Retelling
#GN = Graphic Novel
#H = Horror
#HA = Humor
#HF = Historical Fiction
#HR = Historical Romance
#INSP = Inspirational
#MR = Magical Realism
#M = Mystery
#Mem = Memoir
#MA = Mainstream
#LF = Literary Fiction
#NF = Non-fiction
#P = Paranormal
#PR = Paranormal Romance
#PM = Poetry Collection
#R = Romance
#RS = Romantic Suspense
#STEM = Science, Technology, Engineering, Mathematics
#SF = SciFi
#SHRT = Short Story Collection
#SPF = Speculative Fiction
#SH = Superhero
#S = Suspense
#T = Thriller
#TT = Time Travel
#UF = Urban Fantasy
#VF = Visionary Fiction
#W = Westerns
#WF = Woman’s Fiction

Additional hashtags (optional):

#BVM = Black Voices Matter (to be used by black creators)
#POC = Author is a Person of Color
#OWN = Own Voices
#IMM = Immigrant
#LGBT = LGBTQIA+ subject matter
#IRMC = Interracial/Multicultural subject matter
#MH = Mental Health subject matter
#DIS = Disability subject matter
#ND = Neurodiverse subject matter

Some additional points and tips that you might consider incorporating to ensure your pitch is as compelling as possible:

1. Tailor Your Pitch: Make sure your pitch is customized to the medium you’re using. If it’s for Twitter and #PitMad, stick to the character limit and use the relevant hashtags. For a conference, be brief but engaging.
2. Hook With Emotion: Engage your audience emotionally from the start. An emotional hook can often be more compelling than a simple statement of the plot.
3. Unique Selling Point: What makes your book different from others in the same genre? Highlight this in your pitch.
4. Target Audience: Knowing your target audience can help refine your pitch. Mention it if it adds clarity and appeal.
5. Potential Market: If possible, identify a gap in the market that your book fills. This can be especially compelling in a pitch to an agent or publisher.
6. Comparative Titles: Use comparative titles carefully to set the tone and give an instant idea of the genre and style, especially in a Hollywood-style pitch.
7. Professional Bio: Include a brief professional bio that highlights why you are the best person to write this book. This is especially important in a conference pitch or a written query.
8. Imagery and Metaphors: Use vivid imagery or metaphors to make your one-sentence pitch stand out. This can make it more memorable and impactful.
9. Social Proof: If you have any, include brief mentions of social proof such as awards, notable recognitions, or endorsements from well-known figures in the industry.
10. Call to Action: End with a clear call to action, especially in verbal pitches. This can be as simple as expressing your hope for further discussion or offering to send a full manuscript.

Remember, the key to a successful pitch is to capture the essence of your story in a way that is not only clear and concise but also compelling and impossible to ignore.